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Lilah's
Lovely Licks
Branding | Motion Graphics

The branding of Lilah’s Lovely Licks features a logo, provides a memorable look and name, and effectively communicates the goal of the cute establishment: selling pet treats to all of our furry friends.

Overview

Lilah’s Lovely Licks is a small business that specializes in gourmet dog treats. I created the branding elements for this business, with the focus being on a friendly, endearing image. The branding consisted of two orientations of logos, a monogram, an icon, fun packaging, and a logo reveal 

for the small business located in the Bay Area. 

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Process

The process of developing Lilah’s Lovely Licks branding involved deep collaboration, iterative refinement, and a dedicated effort to build a brand identity that would resonate with dog lovers and convey the quality of the product and the joy it brings to their furry companions. 

The typography had to be round and friendly to welcome potential customers, conveying the energy of a cute and appealing dog bakery. The bakery's mascot or icon had to be memorable and something people could relate to. Thus, the mascot idea of a dog common to the San Francisco Bay Area came about.

Logo Sketches

Logo_thumbnails_brand-identity.jpg
Logo_thumbnails_brand-identity-2.jpg
LLL_logo1.png
LLL_logo2.png
LLL_logo4.png
LLL_logo3.png

4 Digital Renditions

Final Logo, Monogram, App Icon

LLL.png
Monogram.png
Icon.png

Brand Identity

#ff8189
#f6cdd7
#c8c8c8
#daa2ab
#ddc9a3
#2d2a26
#f1e4b2
#ffffff

Chalkboard SE Bold

Application

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